Don’t follow trends. Start them! (Frank Capra)
The fab’ duo at Le Labo, Edouard Roschi and Fabrice Penot, reckon that in a world where luxury perfumes are mass-produced and sold in places that look like supermarkets, where advertising campaigns try to fool consumers into thinking they are unique even though their ‘one of a kind’ fragrances are worn by millions across the globe, they offer another solution…
According to the good people of Le Labo, the first time you wear a Le Labo perfume, you’ll realise instantly how very different it is from traditional perfumes. Le Labo perfumes (apparently) ‘SHOCK’ and it’s that shock that captivates, astounds, titillates, intrigues and beguiles. I’m not yet convinced I want my scent to astound…
Le Labo perfumes are reputed to be special – not only because of the quality of materials used, but because they are made-to-order.
Regardless of whether you believe the hype, the packaging is gorgeous and I am looking forward to visiting the newest Le Labo boutique in Paris…
One of the very cool options offered by Le Labo is to provide the curious the opportunity (for a price) to sample its wares before splurging on an entire bottle. If, like me, you are fussy about your fragrance, this saves the pain of plunking down good cash for something later discovered to be personally repellant.
For those of you in Syders who have yet to discover the magic of Le Labo, head to Mecca at Myer (George Street). I can’t believe I’m about to let you in on one of my best gift ideas, but a Le Labo candle is just about one of the best gifts for that special girlfriend – and you can personalise it! Move over Jo Malone!
The Le Labo website is gorgeous – well worth checking out here.
I love their concept it is great isn’t it 🙂
Just fabulous, BCD. And, I suspect just as much about the branding…
Adding to my list!! Thanks for the lead. I’m digging the detail shots of the test tubes. Off now to check out their website. Merci!! T. (Have you ordered a discovery set? It looks very cool.)
Hi T – Nope, I have yet to order, but I may have to. If you get there before I do, let me know what you think?
I am totally adding this to my “Gifts” bookmarks. I checked out their site, and they are pretty reasonable. You are going to have so much fun in France!
The count-down has begun, SSFAM! We are less than four weeks away. Yippee!
All I can say is oh oh oh oh!
I hear you!
I heart Mecca 🙂 I would love love love to visit this store!
Marina – they originate from New York. I reckon you may have to go check ’em out for me…
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