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Welcome to Joanna Frankham Coaching. I’m so glad you’re here!

I’m Jo, your AIP Mentor and coach. I help women like you – suffering from chronic illness and autoimmune disease – to personalise your Autoimmune Protocol (AIP) in ways that serve you. I do this by supporting you to implement small, incremental diet and lifestyle changes over timeSo that your AIP caper becomes your AIP way of life. Because we are in this for the long haul.


I have suffered from Hidradenitis Suppurativa (HS) for over half my life. HS is a chronic, incredibly painful and shameful skin affliction. It affects you in very personal and private parts of your body. And, it does a major number on your self-esteem, too. 

And, for the longest time – over 20 years – I didn’t have a name for my skin ‘stuff’, despite seeing numerous doctors and specialists. I thought I was the only one who developed blisters and boils in unmentionable places. Frankly, I thought I was a bit of a freak. 

Back in 2013, I decided I needed to take a more proactive role in my health caper. I found myself a great functional doctor and we started working on my health. I learned that I had scary-low vitamin D levels; that I have an MTHFR gene mutation; that I had a severely dysregulated gut (and a serious parasite infection to boot); and, that I was a MEGA stress head. Later, I discovered that I had major periodontal issues that would require surgery.

I also discovered the Autoimmune Protocol. And that framework has quite literally changed how I navigate my life. 

My HS symptoms are approximately 95% improved on where they were. My vitamin D levels are back in line with where they should be. I eat a nutrient rich diet to help my methylation pathways and keep my gut healthy. And, I have introduced a number of rituals and stress management practices to lower my stress levels and improve my resilience. In a nutshell, it boils down to making diet and lifestyle choices that serve me. 

I am so committed to my AIP way of life that I now help other women make choices that serve them. 

Not sure what the Autoimmune Protocol is? 

It is a science-based diet and lifestyle framework for autoimmune and chronic disease. It has a particular focus on nutrient density, healing the gut and regulating hormones.  

And it is an holistic approach. That means it works in conjunction with conventional medicine. 

The Autoimmune Protocol is your roadmap for making diet and lifestyle choices that give you every opportunity to mitigate your symptoms, increase your energy levels and just feel better about being alive. 

What is this Wheel of Health?

The Wheel of Health is your formula for breaking down the Autoimmune Protocol (AIP) into manageable bite-sized pieces. 

This AIP caper isn’t easy, so I’ve created a strategy to help you to prioritise your health ‘stuff’. In a way that serves you. Because this health caper is not one size fits all. 

The Wheel of Health works in conjunction with the AIP framework. To learn more about each of the segments on the wheel – PURPOSE, NUTRIENT DENITY, STRESS MANAGEMENT, RITUALS, and COMMUNITY – click on the images below: